This Privacy Policy explains how PIXLY WALLS PRIVATE LIMITED, operating the Orlivae brand, collects, uses, stores, shares and protects personal information when customers visit the Orlivae website, create an account, purchase products, contact us or otherwise interact with Orlivae.
1. Who We Are
Orlivae is a fashion brand owned and operated by:
PIXLY WALLS PRIVATE LIMITED
GSTIN: 33AAQCP6539G1Z2
Registered/Business Address:
No. 103, 100 Feet Bypass Road, Velachery, Chennai – 600042, Tamil Nadu, India
Customer Support / Privacy Contact:
Email: supportorlivae@gmail.com Phone: +91 87540 14255
Grievance Contact: Grievance Officer – Orlivae
For applicable privacy laws, PIXLY WALLS PRIVATE LIMITED will generally act as the organisation responsible for determining how and why personal information collected through Orlivae is processed.
2. Scope of This Policy
This Privacy Policy applies to personal information collected through:
The Orlivae website.
Customer accounts.
Purchases and orders.
Customer-support communications.
Returns, refunds and exchanges.
Marketing communications where enabled.
Other services operated under the Orlivae brand.
This Policy is intended to serve customers internationally.
Where applicable law gives an individual stronger privacy rights than those described in this Policy, those mandatory rights will apply.
3. Information We May Collect
Depending on how you use Orlivae, we may collect the following categories of information.
Identity Information
This may include:
Name.
Account username or identifier.
Other information reasonably required to identify your account or order.
Contact Information
This may include:
Email address.
Phone number.
Billing address.
Shipping address.
Account Information
If you create an account, we may process:
Account details.
Login information.
Account preferences.
Saved addresses.
Order history.
Wishlist information where that feature is available.
Passwords should be stored using appropriate security protections and not in readable plain-text form.
Order and Transaction Information
This may include:
Products purchased.
Size and product selections.
Order value.
Shipping method.
Delivery status.
Returns.
Exchanges.
Refunds.
Transaction identifiers.
Payment Information
Payments may be processed by Razorpay and/or other payment providers introduced by Orlivae.
Orlivae does not intend to directly store complete payment-card numbers, CVV numbers or other full card credentials when those details are collected and processed directly by the payment provider.
We may receive limited payment-related information such as:
Transaction ID.
Payment status.
Payment method.
Masked payment details where provided.
Refund status.
Payment providers process information according to their own privacy and security practices.
Device and Technical Information
When you visit the website, certain technical information may be collected automatically, including:
IP address.
Device type.
Browser type.
Operating system.
Website pages visited.
Date and time of access.
Referring pages.
Website interaction information.
Security and diagnostic information.
The exact information collected will depend on the technologies actually enabled on the Orlivae website.
Customer-Service Information
If you contact us, we may process:
Emails.
Messages.
Complaint information.
Return requests.
Support requests.
Photographs submitted to demonstrate damaged or incorrect products.
Other information you voluntarily provide in connection with your request.
Marketing Preferences
If marketing features are introduced, we may maintain information about whether you have agreed to receive communications through channels such as:
Email.
SMS.
WhatsApp.
Other permitted communication channels.
Marketing communications will be subject to applicable consent and opt-out requirements.
4. Information We Ask You Not to Provide
Unless specifically required for a legitimate purpose, customers should not provide highly sensitive personal information through general customer-support channels.
Please do not unnecessarily send information such as:
Complete card details.
Card CVV numbers.
Account passwords.
Government identification numbers.
Medical information.
Other highly sensitive information.
5. Why We Use Personal Information
We may process personal information for purposes including:
Processing Orders
To:
Accept orders.
Verify transactions.
Process payments.
Arrange shipping.
Provide tracking.
Deliver products.
Manage returns, refunds and exchanges.
Managing Customer Accounts
To:
Create and maintain accounts.
Save customer preferences.
Display order history.
Manage addresses and other account functions.
Customer Support
To:
Respond to questions.
Resolve complaints.
Handle product problems.
Investigate missing or damaged deliveries.
Process returns and exchanges.
Security and Fraud Prevention
To:
Protect customer accounts.
Detect suspicious transactions.
Prevent fraud.
Protect the website.
Investigate security incidents.
Enforce applicable website terms.
Legal and Regulatory Compliance
To:
Maintain legally required business records.
Comply with tax and accounting requirements.
Respond to legally valid government or regulatory requests.
Handle consumer complaints.
Comply with applicable privacy, consumer and e-commerce laws.
Improving Orlivae
We may use appropriate information to:
Diagnose website problems.
Understand website performance.
Improve customer experience.
Improve products and services.
Marketing
Where permitted, and where any required consent has been obtained, we may use contact information to provide:
Product announcements.
Offers.
Promotions.
New collection information.
Other Orlivae marketing.
Customers can withdraw from optional marketing communications.
6. Legal Grounds for Processing
The legal grounds available to us depend on the country and applicable privacy law.
Where applicable, personal information may be processed because:
It is necessary to fulfil an order or contract with you.
You have provided valid consent.
Processing is necessary to comply with a legal obligation.
Processing is necessary for legitimate business interests where permitted and where those interests are not overridden by your rights.
The information has been voluntarily provided for a lawful specified purpose.
Another legal basis permitted by applicable law applies.
Where processing depends on consent, you may withdraw that consent as permitted by applicable law.
Withdrawal does not normally make processing performed lawfully before withdrawal unlawful.
7. Marketing Communications
Orlivae may introduce optional marketing through email, SMS, WhatsApp or similar services.
Where applicable law requires consent, marketing will only be sent after appropriate consent has been obtained.
Customers will be provided with an appropriate method to:
Unsubscribe.
Opt out.
Withdraw consent.
Change communication preferences.
Transactional communications concerning orders, payments, security, returns or important account matters are different from optional promotional marketing and may still be sent when necessary.
8. Cookies and Similar Technologies
The Orlivae website may use cookies and similar technologies.
Essential Technologies
Certain technologies may be necessary for functions such as:
Shopping carts.
Account login.
Security.
Checkout.
Website operation.
Fraud prevention.
Analytics and Advertising Technologies
Orlivae has not yet finalized all analytics and advertising technologies that may be used.
If technologies such as analytics platforms, advertising pixels or similar tracking technologies are introduced, Orlivae will update its disclosures and provide cookie/consent controls where required by applicable law.
Non-essential tracking technologies will be handled according to applicable consent requirements.
Additional information will be provided in the Orlivae Cookie Policy.
9. Who We May Share Information With
We do not disclose personal information simply because another company requests it.
Information may be shared when reasonably necessary with service providers such as:
Payment Providers
For example:
Razorpay
for payment processing, transaction verification and refunds.
Shipping and Logistics Providers
We may provide necessary details such as:
Customer name.
Shipping address.
Phone number.
Delivery instructions.
to courier and logistics companies for delivery.
Website and Technology Providers
Information may be processed by providers assisting with:
Website hosting.
Cloud infrastructure.
Databases.
Email.
Security.
Customer support.
Website maintenance.
Analytics or Advertising Providers
If analytics or advertising technologies are introduced, limited information may be shared with relevant providers subject to applicable law and required customer choices.
Professional Advisers
Information may be disclosed where reasonably necessary to:
Accountants.
Auditors.
Lawyers.
Insurers.
Other professional advisers.
Government and Legal Authorities
Information may be disclosed where reasonably necessary to comply with:
Applicable laws.
Court orders.
Lawful government requests.
Tax obligations.
Fraud investigations.
Legal claims.
10. Sale of Personal Information
Orlivae does not currently intend to sell customers' personal information for monetary payment.
Some privacy laws define terms such as “sale,” “sharing,” or targeted advertising more broadly than an ordinary sale for money.
If Orlivae later engages in activities that legally constitute a sale or sharing of personal information, we will provide any notices and opt-out mechanisms required by applicable law.
11. International Data Transfers
Orlivae is operated from India and serves customers internationally.
As a result, personal information may be processed in India and potentially in other countries where our service providers operate.
Where applicable law requires safeguards for international transfers of personal information, we will use legally recognised measures as appropriate, which may include:
Approved contractual protections.
Standard contractual clauses.
Adequacy mechanisms.
Other legally permitted safeguards.
We will not use this section to override mandatory international data-transfer requirements.
12. Data Retention
We retain personal information only for as long as reasonably necessary for purposes including:
Completing orders.
Maintaining customer accounts.
Providing customer support.
Processing refunds and returns.
Fraud prevention.
Resolving disputes.
Maintaining legally required financial, accounting and tax records.
Complying with applicable laws.
Different categories of information may have different retention periods.
When information is no longer required, we will take appropriate steps to delete, anonymise or otherwise securely dispose of it, unless continued retention is legally permitted or required.
13. Information Security
PIXLY WALLS PRIVATE LIMITED will take reasonable technical and organisational measures designed to protect personal information against:
Unauthorized access.
Accidental loss.
Misuse.
Unauthorized disclosure.
Unauthorized alteration.
Destruction.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure.
Customers are also responsible for keeping account passwords confidential and should notify us if they suspect unauthorized access.
14. Personal Data Breaches
If a personal-data breach occurs, Orlivae will investigate and take appropriate corrective action.
Where applicable law requires notification to affected individuals, regulators or authorities, such notifications will be made in accordance with the applicable requirements.
15. Children's Privacy
Orlivae is intended primarily for adults who can legally enter into purchasing contracts.
Customers must generally be 18 years or older to independently create an account or make purchases.
Orlivae does not knowingly seek to collect children's personal information for unnecessary purposes.
Where applicable law requires parental or guardian consent before processing a child's personal information, Orlivae will follow those requirements.
If you believe personal information relating to a child has been provided improperly, contact:
supportorlivae@gmail.com
16. Your Privacy Rights
Depending on where you live and the applicable law, you may have rights concerning your personal information.
These may include the right to:
Know whether we process your information.
Request access to your information.
Request correction of inaccurate information.
Request completion or updating of information.
Request deletion or erasure.
Withdraw consent where processing is based on consent.
Object to certain processing.
Request restriction of certain processing.
Request data portability where applicable.
Opt out of certain marketing.
Opt out of certain sale/sharing or targeted advertising activities where legally applicable.
Lodge a complaint.
Exercise other rights available under applicable law.
Not every right applies in every country or circumstance.
We may need to reasonably verify your identity before fulfilling certain privacy requests.
17. India Privacy Rights
For individuals protected by applicable Indian data-protection law, Orlivae will provide rights and protections required under India's applicable digital personal-data framework.
Depending on the law in force and circumstances, these may include rights relating to:
Access to information concerning personal-data processing.
Correction.
Completion.
Updating.
Erasure.
Withdrawal of consent.
Grievance redressal.
Other statutory rights.
Privacy-related grievances may initially be directed to:
Grievance Officer – Orlivae Email: supportorlivae@gmail.com
18. European Economic Area
Where the EU General Data Protection Regulation or related European law applies, individuals may have rights including:
Access.
Rectification.
Erasure.
Restriction.
Objection.
Data portability.
Withdrawal of consent.
Complaints to an applicable supervisory authority.
The exact rights depend on the processing and lawful basis involved.
Where applicable law requires Orlivae to appoint an EU representative, details of that representative will be published as required.
19. United Kingdom
Where UK data-protection law applies, individuals may have applicable rights concerning:
Access.
Rectification.
Erasure.
Restriction.
Objection.
Data portability.
Withdrawal of consent.
Complaints to the applicable UK supervisory authority.
Where applicable law requires Orlivae to appoint a representative in the United Kingdom, the representative's details will be published as required.
20. United States Privacy Rights
Certain US states provide additional privacy rights, subject to eligibility requirements and business thresholds.
Where such law applies to Orlivae and the relevant customer, rights may include:
Access.
Correction.
Deletion.
Obtaining information concerning categories of personal information.
Opting out of certain sale or sharing.
Opting out of certain targeted advertising or profiling.
Protection against unlawful discrimination for exercising privacy rights.
Additional notices or controls will be implemented where legally required.
21. California Residents
If California privacy law applies to Orlivae and to a particular customer, that customer may have applicable statutory privacy rights.
Orlivae does not currently intend to sell personal information for monetary payment.
If Orlivae later conducts activities legally considered “selling” or “sharing” under California law, required notices and opt-out mechanisms will be introduced.
22. Canadian Residents
Where Canadian privacy law applies, Orlivae will handle personal information in accordance with applicable requirements concerning matters such as:
Accountability.
Identifying purposes.
Consent.
Limited collection.
Appropriate use and disclosure.
Retention.
Security.
Openness.
Access.
Correction.
Privacy complaints.
23. Australian Residents
Where Australian privacy law applies to Orlivae, personal information will be handled according to applicable requirements concerning collection, use, disclosure, security, access and correction.
Additional Australian disclosures or procedures will be introduced where legally required.
24. Brazilian Residents
Where Brazil's applicable data-protection law applies, individuals may exercise applicable rights relating to their personal data, subject to statutory requirements.
Orlivae will implement legally required mechanisms relating to processing, international transfers and data-subject rights where applicable.
25. Other Countries
Orlivae may make products available in additional countries.
Customers may have additional privacy rights under the laws of their place of residence.
Nothing in this Privacy Policy is intended to remove mandatory privacy rights that cannot legally be waived.
26. Automated Decision-Making
Orlivae does not currently intend to make decisions about customers solely through automated processing that produce legal or similarly significant effects.
Automated systems may nevertheless be used for ordinary functions such as:
Fraud screening.
Security detection.
Payment processing.
Website functionality.
If our use of significant automated decision-making changes, disclosures and legally required rights will be updated.
27. Business Transfers
If PIXLY WALLS PRIVATE LIMITED undergoes a merger, acquisition, restructuring, investment, sale of business assets or similar corporate transaction, personal information may form part of the transferred business assets where legally permitted.
Any such processing remains subject to applicable privacy law.
28. Third-Party Websites
The Orlivae website may contain links to third-party websites or services.
Their privacy practices are controlled by those third parties.
Customers should review the privacy policies of third-party services before providing personal information directly to them.
29. How to Exercise Your Privacy Rights
To request access, correction, deletion or another applicable privacy right, contact:
Email: supportorlivae@gmail.com
Please include enough information for us to understand and process your request.
We may request reasonable information to verify your identity before providing access to personal information or carrying out certain requests.
We will respond within the period required by applicable law.
30. Complaints and Grievances
Privacy complaints may be submitted to:
Grievance Officer – Orlivae
Email: supportorlivae@gmail.com Phone: +91 87540 14255
Address:
PIXLY WALLS PRIVATE LIMITED No. 103, 100 Feet Bypass Road, Velachery, Chennai – 600042, Tamil Nadu, India
Where applicable law provides a right to complain to a privacy or data-protection authority, customers retain that right.
31. Changes to This Privacy Policy
We may update this Privacy Policy because of changes to:
Applicable law.
Orlivae's business.
Website functionality.
Payment providers.
Shipping providers.
Analytics or advertising technologies.
Data-processing practices.
The latest version will be published on the Orlivae website with an updated revision date.
Where legally required, customers will receive additional notice or consent will be obtained before materially different processing begins.
32. Contact Us
For privacy questions:
ORLIVAE Operated by PIXLY WALLS PRIVATE LIMITED
Email: supportorlivae@gmail.com Phone: +91 87540 14255
Address: No. 103, 100 Feet Bypass Road, Velachery, Chennai – 600042, Tamil Nadu, India
GSTIN: 33AAQCP6539G1Z2